No Boring Content Allowed13 Mar 2011
Writer and content strategist Stephanie Hay on writing compelling content. LenDamico.com is cited on slide 20.
A POSITIVE EXAMPLE: Len Damico. I know what he does BEYOND just “design websites,” clearly and thanks to his use of active voice, plus what he wants me to do. He exudes conﬁdence, humble-ness, and demonstrates that he THINKS about the different facets of a successful design – not just the skill sets required.