Fewer flat comps, more iterative design in the browser. Fewer fixed canvases, more room for elasticity. You ultimately realize that the harder you squeeze and hold on to old workflows, the quicker things slip through your fingers. And yet, an ugly solution that “works” on all devices is no better than a beautiful one that doesn’t.
Here’s what I wrote to introduce the new, responsive essentiacreative.com website, which I led development on. (They’ve since rebranded as Shiny.)