Writer and content strategist Stephanie Hay on writing compelling content. A (very old) version of LenDamico.com is cited on slide 20.
A POSITIVE EXAMPLE: Len Damico. I know what he does BEYOND just “design websites,” clearly and thanks to his use of active voice, plus what he wants me to do. He exudes conﬁdence, humble-ness, and demonstrates that he THINKS about the different facets of a successful design -- not just the skill sets required.
The fact that she just gave this talk at SxSW makes me a little tingly. Thanks, Stephanie! Glad you enjoyed it! And thanks, too, to Courtney from M for pointing it out!