penn state
What "Unrivaled" Means for Penn State in 2016
I’m so jealous of Ohio State fans this week.
Not because of their team’s success, recent or historical. It has nothing to do with their head coach, or their quarterback, or any of the monstrous playmakers and future NFLers that make up their secondary.
No, I’m jealous of Ohio State fans because they wake up in the morning and never wonder who their rival is.
They know it from birth. They know it before they even know how to verbalize it. They know it at a molecular level.
They know they love Ohio State, and hate Michigan, not necessarily in that order.
I feel similar pangs when I meet fans of Alabama or Auburn, USC or Notre Dame, Washington or Washington State, Florida or Florida State. They never have to wonder what their goals are, or who they need to measure themselves against. That’s a feeling that Penn State fans just can’t understand in 2016.
“Unrivaled” has become a buzzword during Coach James Franklin’s tenure at Penn State, but it’s been an overarching theme since the Nittany Lions joined the Big Ten: We don’t have a true rival.
It’s partly due to history. Penn State was an independent for 104 years, and didn’t consistently play the same teams every year as they would have with a conference schedule. Familiarity breeds contempt, and while Penn State did manage to build up some mutual disdain for a few programs, most of that momentum was lost when Penn State joined the Big Ten in 1993, and went from eleven games to schedule at its discretion to three.
Who is Penn State’s one true rival in 2016?
A rival is someone you play every year. A rival is someone you’re evenly matched with, in the fullness of time. A rival is someone you hate. And, most importantly, your rival has to hate you back. Who ticks all those boxes for Penn State?
Much was made of the Penn State resurrecting its historic rivalry with Pitt earlier this year. But, the Keystone Classic is a four-year engagement, with no extension in sight. Michigan and Ohio State are clearly off the table, since they’re obsessed with each other. Maryland and Rutgers can’t honestly say they’ve been consistently competitive with Penn State.
So that leaves us with… Michigan State? They’re in a similar situation: A late-comer to the Big Ten, struggling to find their partner for the Rivalry Week dance. So, the Big Ten, with all the tact and consideration of a married couple setting up two long-single friends, waved its hands and said “Ta-Da! You’re rivals!” We’ve had some laughs at the expense of the Land-Grand Trophy, but you can’t just declare a rivalry by fiat. You have to earn it.
So, back to “Unrivaled.”
Whether he meant it or not, Coach Franklin tapped into over a century of history in Happy Valley. He’s declared that every game on the schedule matters equally, and that the only goal is to go “1–0 this week.” You don’t need One True Rival, you just need to handle your business each and every week.
“Unrivaled” doesn’t satisfy my wish for laser-focused hate, but does it get results? Has “Unrivaled” given a young team with limited preseason expectations a fighting chance at a Big Ten division championship, and maybe more? If so, can we as a fan base sustain it? Will we be content with “Indiana Indiana Indiana,” or do we want to hate? Do we need to hate? Is it possible to forget about Pitt or Michigan or Ohio State or anyone else until it’s their turn on the schedule?
Maybe. Maybe not. Either way, it’s your turn this week, Sparty.
(Originally published at Roar Lions Roar)
Hail To The (New and Improved?) Lion
Let’s start our discussion of Penn State’s new academic logo with critiquing the work itself, before we dive into critiquing the process.
The mark itself? It’s… boring. Corporate. Safe. Could be a bank, could be a hospital. The rendition of the lion itself is fine. I don’t love the 2-Color approach, and that’s going to be a real pain to embroider, but it’s fine. The type itself is also fine. Very contemporary, and again, very safe.
The move to a more neutral, middle-of-the-road shade of blue is disheartening. Again, could be a hospital, could be a bank.
I get why the existing mark needed some time in the shop, but compared to this new mark, it feels even more timeless.
Maybe my comments on the new mark being corporate and safe are off the mark. Maybe that was a stated goal in the brief. I don’t know! Penn State is among the largest research institutions in the nation. Maybe a boring, corporate brand will serve them better in the long run.
But as an alumni, this new mark leaves me full of… meh. Just, meh. No visceral reaction whatsoever.
And maybe I feel so positively about the old mark because I’ve been seeing that thing since I was born. But, if you take away the Lion statue, you take away 1855, you take away that beautiful type that looks carved in stone… you better give me something really, really good in return.
To be clear, I’m laying the blame for this squarely at the University’s feet. I’m sure the firm did some great work that died in committee. For example, this is a recipe for disaster: “More than 300 members of various faculty, staff and administrative groups were engaged during the process.“ And seriously, please miss me with “they spent $128k on THIS?!??!” That’s a drop in the bucket for a rebrand effort of this scale. (If we really want to get Nit-picky (see what I did there?), I think it’s fair to ask why the University couldn’t find a PA firm qualified to do this.)
Overall, the whole thing is boring, corporate and safe. Underwhelming. I expected better from something like this, but maybe that’s my fault. Thanks for listening. We are Penn State.
(One last thing: You can change the chipmunk logo after you pry it from my cold, dead hands.)
Now what?
The first Penn State memory I have was the stein. It proudly sat on the bookshelf in the family room. “Class of 1972,” it read. I had no idea what the words meant… but somehow I knew what the stein itself meant.
My next memory? January 2, 1987. The Fiesta Bowl. Second time I ever saw my dad get teary. (The first was when he picked me up at kindergarten to tell me my grandfather had died.)
After that? A graduation gift. My acceptance letter from Penn State, framed. On the back, in my father’s inscrutable handwriting:
“I am so proud of you.”
There were a lot of other things. Meeting and falling in love with my wife. Proposing on the lawn at Old Main. Celebrating at The Diner. Drunkenly predicting that Penn State would return to glory in 2005 on the heels of a dismal 4-7 season. (I still have the index card I wrote it on to prove it.) Dressing my son as the Nittany Lion for Halloween. Hoping I could share what I loved so much about my alma mater… and that he’d want to continue my family’s legacy.
And now I don’t know how much of that stuff is gone forever.
One other thing, seemingly so innocuous at the time, sticks out now. I worked as a host in a chain seafood restaurant just outside of town. A coworker taps me on the shoulder. “Holy shit, that’s Jerry Sandusky.” He asks for a table for two. The wait was an hour, maybe more.
He got the next table that opened up. He was very appreciative. I felt so cool.
And now, not to go all Rick Reilly on you, but I feel like an idiot. Part of the problem, right? The football-first culture?
So now I’ve got all these memories, and a football autographed by none other than Joe Paterno himself. And no idea what to do with any of it.